Now that you are considering selling your
home or buying another, it's time to make an important choice. Who should
you trust your #1 asset to?
Frank Plesko is a true West Orange Specialist. Since 1991,
his main listing focus has been Ocoee & Winter Garden, and he works with buyers
all over Central Florida. Since 2001, Frank has listed and sold more homes
in Ocoee, than any other Realtor in Central Florida -- by over 5 to 1 in the
median Ocoee price ranges!
You very likely have some important questions on your
mind right now . . .
1. How will Frank effectively promote my home?
2. How will Frank protect my family's interests in my sale or
purchase?
3. Why should I choose Frank as my family Realtor?
How will Frank effectively promote my home?
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Frank is a "true" West Orange Specialist
Since 1992 Frank has conducted over 95% of his transactions in Ocoee. Because of his area specialization, he typically has other homes in nearby neighborhoods already generating buyer calls. When those homes sell, the marketing in place on those homes continue to generate buyer leads -- leads that Frank will use to get your marketing off to a fast start! This is something that NO OTHER REALTOR CAN GIVE YOU who doesn't specialize in and around your neighborhood!
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The Watson Marketing Program
The most successful Real Estate marketing plans advertise and promote homes to buyers in every possible way! Using time proven methods and technologies, the Watson Marketing Program is as good as it gets. Click on the menu above to learn about Watson Realty and the marketing techniques Frank will use to sell your home.
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Personal Attention
In this era of the "mega-agent" or "mega-broker", sellers and buyers end up talking to and dealing with assistants to a Realtor and not the person who knows the home best -- the listing agent! Since 1992 Frank has managed his successful Real Estate business himself, without the use of such assistants. Because of this, he can convey information with great attention to detail to all area buyer agents and buyers alike. An agent who doesn't know your neighborhood or your area can greatly reduce your chance of making the sale you want!
How will Frank protect my family's interests in my sale or purchase?
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Knowledgeable Contract Negotiation
As Frank is an area expert, he will know the top value of your home better than most appraisers will. He has his finger on the "pulse" of market value so to speak. Because of this, you negotiate from a place of strength in knowing what your home is worth, but more importantly, what buyers will be willing to pay. There are many important items to consider in negotiating a safe contract. Other important items are: buyer's good faith deposit, home inspection contingencies, financing contingencies, special contingencies and the like. Frank works hard to limit buyer contingencies, while educating and counseling you on making good choices.
- Experience in Problem Solving
If you knew all the ways that a contract can be derailed, you would never attempt to negotiate one yourself! The key to not having problems, is to keep an open channel of communication with every party involved in the transaction. This essentially means "baby sitting" everyone, from the other buyer agents, buyers, appraisers, inspectors, etc., to make sure everyone is doing EXACTLY what they are supposed to do, by the date they are supposed to do it by! Frank has a very efficient system in place that tracks every part of your transaction, from the marketing phase to the closing phase. This helps to greatly reduce potential problems before they occur.
- Frank Cares
Frank is not in Real Estate to make a quick buck! Family is the most important thing in life to Frank. Much more important than any paycheck! He realizes that your move effects every member of your family, including your pets, and works hard to make sure your sale or purchase is a smooth transaction! Many of Frank's sellers also use him to find their "perfect homes", and he knows you only want to make ONE MOVE if possible. After you meet him, you will agree that he genuinely cares about you and your family.
Why You Should Choose Frank as your Family Realtor?
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High Success Rate
Frank's success rate is about as high as it can get -- he has successfully sold & closed over 95% of all the listings he has taken, from 1999 to date! This success rate is based upon his philosophy of treating each client as the only client! Frank takes the time to get to know you and you family, and your family's goals in selling or buying. Next, he gets to know your home, it's special features -- and how to best promote them to buyers. He counsels you continuously on ways you can make your home show better than the competition, as well as counsel you on correct market pricing. Your home's sale is virtually guaranteed from the first minute you talk to Frank!
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Frank's been an Area Expert since 1992
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State-of-the-Art Marketing Plan
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Personal Attention
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A knowledgeable Realtor who puts your family's needs first
Frank would very much like to "earn" your business. For a "no pressure" appointment and review of Frank's Listing & Marketing Services, call him at 407-532-0335 or contact him from within this web site today!
Not ready to sell yet, but needing some good advice and information? Frank's happy to help you anytime and any way he can! The links below take you to parts of the web site that will help you most.
Preparing your home for the market
How to look for your next house -- while selling your current home
What does Frank do on the listing presentation?
Schedule a listing appointment with Frank
Just have a bunch of questions on selling your home?
Wondering what to expect on Frank's listing presentation?
It all starts with an initial discussion on the phone where Frank will ask you questions about your home; i.e., features, amenities and overall condition. This information will be used to choose the correct comparable sales in your area for the CMA report. The CMA (comparable market analysis) can closely predict what an informed buyer may pay for your particular property. On the listing appointment . . .
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Frank first takes a tour of your home and notes the overall condition as well as features and amenities. Next is a general discussion about your goals in selling, your desired ‘timeline’, and naturally the price you would hope to receive from the sale of your house. Frank will want to take the time to get to know you and your family, so he can tailor his action plan to meet your family's needs.
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Frank then utilizes information from this web site and other materials, presenting his dynamic marketing plan to you, answering all of your questions about selling your current home and buying another, if applicable.
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Next comes a review and explanation of the market analysis (CMA) that Frank prepared in advance. Adjustments to the CMA can be made on the spot, as adjustments may be necessary after the tour of the house. The purpose of the CMA is to get a “snapshot” of what an appraisal may look like. This is very important, as a majority of buyers will obtain some amount of loan money, and their lenders will order an appraisal to ensure that the house is worth the sales price. Generally, loans are not granted unless a home appraises for the contract sales price!
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Once you have determined the highest market value for your home, it is time to choose a list price. Frank will counsel you on your different pricing options based upon the information in the CMA, and will then show you a detailed spreadsheet, showing all fees involved in selling, and what your likely net profit will be at the closing of your sale.
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At this point, the next move is yours! If you are ready for Frank to sell your home, he will have all of the necessary paperwork on hand, and will offer to begin your listing at this time.