Once you've decided to list your home with Frank Plesko, ACTION is what comes next! The following is an approximate timeline of the start-up of his dynamic marketing plan:
Day 1: Listing Presentation at your home, counsel you on the highest market value for your home, complete listing paperwork, immediately turn in to office MLS coordinator for prompt, accurate input into our local MLS system. Write Ads for all media advertising.
Day 2: Take digital photos of house for immediate uploading into Orlando MLS, Internet Ads, and all media outlets that have photos, order virtual tour if applicable. Edit listing for accuracy, place colorful sign on property with agent name rider, pool riders, etc., install lockbox if agreed upon.
Day 2 (ongoing): Promote your listing to agents within Frank's office, and with agents that are active in your area. Pre-qualify buyers that call from the yard sign and all media advertising, showing the home only to qualified buyers.
1st Tuesday (following listing): Promote your listing to agents at our weekly office meetings.
Ongoing: Monitor calls from agents that call on and show your house, providing you with weekly update phone calls and E-mails, reviewing comments from buyers that have seen your house, as well as a review of all calls from media advertising.
Frank's marketing plan is designed to get you
off to a "fast start"! Because buyers use many of the following
search methods to find a home, Frank's marketing plan is designed to promote
your home everywhere buyers come from:
* The Yard Sign
* Ads in local
Newspapers
* Ads placed in
various Real Estate Magazines
* MLS: working with a Realtor
* Internet Ads
* Virtual
Tours
* Corporate
Transferee (Relocation)
* All of the
above!
Many times buyers will start their home search by looking at ads in magazines, and driving through neighborhoods. This is 'low pressure' and fact finding in nature, and represents one of the best ways of my dealing directly with your buyer!
Custom
"Watson Realty" Yard Sign, Brochure Boxes & Directional Signs
When buyers are driving neighborhoods, or thumbing through ads, they are in
search of information on just the right home for them, potentially your home!
The Watson yard sign is red, white & blue; very eye-catching, and is also mobile, so it can be placed anywhere you want on your property for maximum visibility. Frank's name rider will also be installed so buyers can call him directly. An all-weather Brochure Box will also be installed, and will be replenished by Frank at the end of each week, as he keeps track of how many potential buyers and sign callers are finding your home. Frank will also place special eye-catching riders on the sign, indicating POOL, 4 BEDROOMS, BONUS ROOM, REMODELED HOME, etc.
Special Directional Signs noting "home for sale" or "sale pending" will point the way to YOUR home! These signs are placed in strategic locations, to help promote drive by traffic, and potential buyers to your home.
Watson "Showcase" Magazine
Searching
for homes using magazines ads can be frustrating, because most magazines do not
list important information, specifically, the
location of the home!
The Watson "Showcase" Magazine is buyer friendly, as it is easy to search for homes by location, then homes are listed in price order. Buyers can easily locate just the home their looking for, potentially your home! The Watson "Showcase" Magazine is a real 'buyer's guide' that buyers love! If your also searching for a home, give it a try!
Your Watson "Showcase" Ad will be complete with photo, description and hotline code number. This ad stays in place in our magazine, every day until your home sells! Not a part-time, every now and then ad, but a FULL TIME AD. Your ad will also have a virtual tour notation, so potential buyers will know that a virtual tour is available to view on their computer!
Orlando Sentinel Display Ads
Some buyers will thumb through newspaper ads
searching for just the right
home. Our Orlando Sentinel (full page display ad) ensures that
our office receives a steady amount of calls, because all our homes are advertised
there on a random basis. This ad appears every weekend, and your home will
be randomly advertised here.
Internet Advertising
Your home will be advertised in
the PleskoProperties.com, and
WatsonRealtyCorp.com web sites, and it will also be advertised in the largest
(search engine) for Real Estate there is: Realtor.com! Realtor.com is the official Internet site of the National Association of Realtors. Realtor.com
is the most visited web site of its kind in the world, and the 5th ranked
website in terms of average minutes per visit among the "top 200 web
sites". When buyers search for homes and make a "hit" on your
home, they can e-mail Frank, call him or link directly to his web site.
Frank is committed to
providing state-of-the-art Internet advertising to all his sellers!
Virtual Tours
As part of Frank's commitment to state-of-the-art Internet advertising,
your home may also have a virtual tour, which gives buyers a 360°
view of both the interior and exterior of your home. There will be
multiple areas of your home on the tour, and a full interior photo shoot as
well. The virtual tour provides an "open house" for your home, every day
of the week! Just
imagine how many more buyers will be viewing your home! Your
tour will also be available as a "file" that you can e-mail to
anyone you know! I use this feature to instantly send the tour of your
home to buyers that come from any of the media advertising
outlets.
MFRMLS (Mid Florida Regional Multiple
Listing Service)
All of my listings are entered into the local
MLS system, so ALL the area Brokers and Agents will have access to the listing
information on your home. Our local state-of-the-art MLS system will
feature your home with photo (that I upload), map locator, and all pertinent
information with my detailed description of your home. Realtors then call
my office for the instructions on showing your home.
Corporate Relocation Buyers &
Sellers
Some buyers choose to work with (or have to work
with) special, Relocation Realtors, that provide services to large corporations
or 3rd party relocation companies that assist relocating transferees or new
hires. This is a great source of buyers, but only if the Real Estate
company has a large, successful relocation division with lots of corporate
contacts and clients. Of course, Watson Realty does!
Click here for information on Watson Corporate
Relocation. Frank is part of the corporate relocation team, so he gets
his share of these buyers every year.
American Home Shield (AHS)
Warranty
A home warranty is a terrific, low cost way to
insure against costly repairs your buyer may have shortly after they move into
your home.
When you place an AHS home warranty on
your home, you will also experience the following advantages over homes that don't
have warranties:
-
Sells Faster: because it provides a competitive edge over homes on the market and states confidence to the buyers
-
Sells for a Higher Price: because when the buyer has confidence in your home, it discourages downward price bargaining
-
Sells with Less Inconvenience: because after you have moved out and the buyer has a covered mechanical or systems problem they will call AHS, not you, offering you a measure of after-sale liability protection
I will fully explain the details of the AHS Home Warranty program to you, including pricing, specific coverage, limitations and exclusions.
Frank Plesko, West Orange County Specialist
From 1992 to date Frank has specialized in listing, marketing and selling
West Orange Real Estate. He has maintained an extremely high "sales
rate" on all the homes that he's listed. The "sales rate"
is the total number of homes an agents lists, to the number of homes that actually
sell. Frank's sales rate from
2006-2007, a most difficult buyer's market was 82% (selling 37 of 45 total
listings taken)!
An agents reputation can easily invite more
showings from agents. Since 1992, Frank's reputation with other agents has
been sterling. Other agents that are active in and around West Orange County know that when they show one of
Frank's listings,
it will be a home that their buyers will want to buy.
Frank is known as a professional, with in-depth knowledge, experience, and know
how, who solves problems and get his sellers and buyers to their closings!
Frank's
contract writing and negotiating is designed to protect his clients with special
clauses that protect their family's interests.