If your property listing has recently expired in MLS, or if you chose to withdraw it, you are not alone. 

Currently, in many areas of Central Florida, there are only about 7-10% of available listings under contract, and of the 90% of active listings available, well over half of those will FAIL TO SELL OR BE WITHDRAWN before their expiration date.

Since 2006, we have been in the midst of the strongest "buyer's market" since the early 1990s.  There are just not enough buyers out there to buy all the homes that are for sale.

Use the SALABILITY CHECKLIST to understand why your home either failed to sell, or will be expiring soon.

Learn about Frank's EXPIRED LISTING ANALYSIS, which will give you a custom solution to your home sale problem.

Learn about Frank's MARKETING PLAN, reviewing the "basics" of what a solid marketing plan should look like.

Visit the SELLERS section of this web site, and learn all about Frank Plesko, and why he is your very best choice.

 

Salability Checklist

All successful sales share one thing in common – successful partnerships between the Listing/Marketing Realtor, and the home seller.  The best Realtor in the world can’t sell a home that is overpriced, or in bad condition for the list price.  Likewise, a beautiful home priced competitively won’t sell if the Realtor can't get enough buyers to your door!

Because of these facts, it is MOST IMPORTANT to make your home as “Saleable” as possible.  The following checklist will gauge just how sale-able your house has been, and pin-point why it may not have sold yet.  You can also improve your chances of selling, by improving your score.  See scoring grid that follows below.

Your Professional Realtor, Frank Plesko – Watson Realty Corp. (MAX = 40 points)

Task Score Done Not done
       
Install "eye-catching" Yard Sign w/Colorful Flyers 5 yes  
Install "Directional Signs" to Your Property 5 yes  
Expert MLS & WEB entry w/Exciting Description of your home 10 yes  
Professional Virtual Tour performed & Linked to WEB Sites 5 yes  
Input listing into 'Watson Showcase' Magazine 5 yes  
Continuous Promotion of Your Listing
  • At Watson Realty (weekly meetings)
  • During Phone Conversations with Area Realtors
  • To all Buyers that respond to Advertising
 10 yes  

Home Seller (MAX = 60 points)
Give yourself the scores indicated ONLY IF you have the Tasks satisfied.

Task Score Done Not done
       
Home listed at "Competitive Price" on Frank's CMA
(or) price revised to this level within 30-dys of listing		 25    
Recommended Property Improvements/Repairs Completed
(or) give full monetary allowances		 25    
Home Presentation is Exceptional
  • Electronic Lock-box Utilized for showings
  • Home shows clutter-free
  • Home looks & smells clean (kitchen, baths, etc.)
  • Home shows "light & bright"
  • Everyone leaves during showings
  • Home staged for viewings
    ** Key lighting on
    ** Music playing smooth jazz
    ** Pets removed or quietly secure in home
 10    

Check your Score                                                                                                     

100: 
You have everything in order for a successful listing and timely sale.  You have the best chance of selling your home within 90-days on the market!

90:   
Your home is priced right and you have taken care of repairs/improvements needed.  The fact that your home may not present as well as the best homes available for sale, means that it may take extra showings or a longer period of time on the market to secure a buyer.  Your home could still sell within a reasonable amount of time; 60-120 days.

75:   
Your home likely shows well, but the price you have chosen is outside the range of the best competition for your area.  This can definitely lead to a longer time on the market if you don't price your home more competitively within 30-45 days of listing start-up.  If your home is priced correctly, you may need some key repairs or cosmetic improvements that you haven't deal with yet. 

65:   
Your home either has “condition” or “over-pricing” as a challenge.  The (2) main reasons that a home fails to sell is that it either doesn’t show well versus the competition, or it is priced above the best competition for your area.  Expired listings typically fall within this score range.  It is most certain that a few things weren't done correctly on your former listing, or you wouldn't have scored this low.

50:    
Your home may show well but there are repairs/improvements needed (and) you have chosen to price your home beyond the best competition for your area.  Your chances of selling anytime soon are poor, unless you increase your home's appeal and/or lower the price.

 

Frank's EXPIRED LISTING ANALYSIS

A big part of my business in 2007, will be helping sellers figure out why their homes failed to sell, and what needs to be done the NEXT TIME in order to get successful results.  My "expired listing analysis" is designed to help you understand, without a shadow of a doubt, EXACTLY WHY your home failed to sell the first time, and more importantly, WHAT NEEDS TO BE DONE to make it sell the NEXT TIME.

On the "expired listing appointment", we share about an hour at your home, and cover the following items:

  • Walk-thru of your home, with recommendations made on creating the best appeal possible

  • Custom CMA (market analysis) which will show you EXACTLY what a buyer will be willing to pay for your home

  • Custom Marketing Plan for your particular home, addressing past problems you have had, providing necessary improvements

  • Answers to all of you Real Estate questions

  • NO OBLIGATION TO LIST YOUR HOME IF YOUR NOT READY !!

Frank Plesko has built his 16-yr career around helping people achieve THEIR GOALS.  After speaking to Frank, you will agree that he PUTS YOUR NEEDS FIRST, and will do everything in his power to help you achieve your Real Estate goals.

Call Frank today at his direct line: 407-532-0335
(or) E-mail Frank right now!

 

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